Work Experience
Oct 2024- PRESENT
Independent Product Designer
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Transform client ideas into MVP-ready designs with UX best practices & rapid prototyping.
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Designed an IoT-driven Hangar Management App for aircraft fleet optimisation.
Apr 2022 - Sept 2024
JioCinema, Viacom18 Media Pvt Ltd — Product Designer
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Led UX enhancements for 230 M+ users, optimising content discovery through data-driven design
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Designed and tested the Branded Feature Tray, ensuring scalability across web, mobile & TV. Generated ₹30 Cr in revenue during the first IPL season.
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Redesigned Product Description Page, using heuristic evaluations, surveys & A/B testing to improve engagement.
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Enhanced Continue Watching UX, boosting session retention by 22% & reducing drop-offs. Contributed to Design Systems Development, creating pattern libraries & UI components.
Jun 2020 - Mar 2022
Truminds Software Systems — UI/ UX Designer, UX Lead
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Joined as a Founding Designer, designed intuitive interfaces for digital products across EdTech, IoT, networking solutions, e-commerce, CRM systems, electronics, and chip manufacturing.
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Led a team of 6 designers, fostering a UX-driven culture.
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Designed a Smart Transportation App (Qualcomm), improving efficiency by 20%. Designed a TV dashboard for Panasonic, improving real-time insights and reducing decision-making time by 28%.
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Designed a Networking Solutions App, leveraging progressive disclosure to simplify complex real-time data processing.
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Designed an IoT-driven end-to-end Online Proctoring Solution (EdTech), transforming complex user flows into a modular, intuitive experience. Led stakeholder interviews, ideation, and information architecture, crafting high-fidelity visual designs tailored to diverse user personas.
Feb 2019 - Mar 2020
Mphasis — Junior UI/ UX Designer
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Conducted user research, prototyping & usability testing for web & mobile.
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Improved UX microcopy & interactive UI, enhancing user communication & engagement.
Dec 2016 - Jan 2019
Mphasis — Data Engineer
Education
Aug 2012 - May 2016
Bachelor of Engineering, Computer Science
Sagar Institute of Research & Technology.
Skills
& Expertise
UX Design & Problem Solving
Strategy & Vision Presentations | Design Thinking & Human-Centered Design (HCD) | User Flows & Personas | Wireframing & Mockups (Figma, Illustrator) | Design Systems, Style Guides & UI Components
Prototyping & Interaction Design
User Journey Mapping | Card Sorting | Rapid Prototyping (Figma, Principle) | Microinteractions & Animations | High-Fidelity & Interactive Prototypes
User Research & Usability Testing
Stakeholder Interviews | Focus Groups & Surveys | User Testing | Heuristic Evaluation | A/B Testing | Eye-Tracking | Usability Testing & Cognitive Walkthroughs
Tools & Collaboration
Figma, Sketch, Adobe XD, Photoshop, Illustrator, Principle, InVision | Agile & Scrum | Cross-Functional Team Collaboration | Workshops | Design Handoffs | JIRA, Confluence, Trello
Awards & Recognition
2023
MAD, Execute with Excellence — Viacom18
2021