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Projects

From Streaming to Education: Where I've Designed

6 years of experience in crafting research-backed, user-centric experiences for digital products in various domains 🤹🏻‍♀️

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Product Description Page

UX Research . Team Collaboration

This case study captures the depth of discovery from competitive benchmarking and stakeholder alignment to data analysis and real-user interviews, all aimed at reimagining the PDP experience to make it more informative, contextual, and motivating for users.

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Branded Feature Tray

Responsive designs . Cross-platform

A responsive design solution for JioCinema’s Branded Feature Tray, blending curated content with brand storytelling across devices. This project enhanced ad visibility and engagement while maintaining a consistent visual identity.

Branded Feature Tray- Playbook

Creative Guidelines . On-brand designs

A game plan for making all the Feature Tray assets look consistent, on-brand, and creative.

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Online Proctoring

Information Architecture, Persona Development

A complete design of a multi-role online exam platform, focusing on seamless navigation, responsive UI, and AI-powered proctoring to ensure integrity and ease of use across all user types.

Smart Factory- TV Dashboard

Developer Collaboration, Data Visualization

An Industry 4.0 Intuitive Equipment Dashboard for real-time Plant Performance Monitoring.

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Smart Transportation Mobile App to reduce Carbon Footprint

KPI Tracking, Behavior Nudging UI

A mobile app using IoT and AI to promote shuttle use over cabs, featuring real-time tracking and seat insights, boosting efficiency and reducing carbon footprint.

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